Disney+ Hotstar has introduced that cell phone customers with the Disney+ Hotstar app will be capable of view the Asia Cup and ICC Males’s Cricket World Cup tournaments without spending a dime on the app.
“Disney+ Hotstar has remained on the forefront of the quickly evolving OTT trade in India and the assorted improvements we’ve got launched to proceed enhancing the viewer expertise has allowed us to thrill our audiences throughout the area. Making the Asia Cup and ICC Males’s Cricket World Cup accessible to a wider viewers, we consider, will assist us develop the general ecosystem,” mentioned Sajith Sivanandan, Head of Disney+ Hotstar.
Asia Cup 2023 is scheduled to start in September this yr. The Asia Cup can have 13 matches. Alternatively, the ICC Males’s Cricket World Cup is alleged to start out from October 5 and it’s mentioned to have 48 matches.
Disney+ Hotstar has created sturdy viewership momentum for cricket properties, with profitable tournaments together with the Asia Cup 2022, ICC Males’s T20 World Cup 2022, and ICC Girls’s T20 World Cup 2023. The lately concluded India vs Sri Lanka, India vs New Zealand in addition to India vs Australia tournaments additionally fared effectively for the platform.
Decline in subscriber base
Not too long ago, Disney+ Hotstar misplaced the digital rights to stream IPL 2023 to JioCinema. The platform misplaced about 4.6 million subscribers within the second quarter of the monetary yr 2022. In response to the corporate’s earnings report, Disney+ Hotstar skilled a decline in paid subscribers in the course of the first and second quarters of 2023. Within the first quarter, the variety of paid subscribers dropped by 3.8 million, leading to a complete of 57.5 million subscribers. As of April 1, 2023, in the course of the second quarter, Disney+ Hotstar reported an additional lower to 52.9 million paid subscribers, marking a decline of 4.4 million subscribers.
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