The outcomes of the Nice Indian Smartphone Survey 2023 are in with fascinating stats and takeaways. With the Indian smartphone market stuffed with cutthroat competitors, it might probably typically be troublesome for manufacturers to supply excellent services and products to retain clients for longer. Nevertheless, that doesn’t cease Apple from going over and past to ship smartphones that delight the customers and win their loyalty.
In our newest survey report, Apple has managed to return out on high in varied attributes. We requested over 15,000 respondents a variety of questions, from how happy they’re with their present smartphone model to their expertise of visiting the service centres. The iPhone maker was the customers’ high decide in lots of features. Let’s dive into the main points.
Apple leads the way in which in person satisfaction
Relating to person satisfaction, many survey respondents selected Apple in key features just like the cellphone’s velocity, entrance and rear cameras, software program, and show, amongst others.
- Beginning with the cellphone’s velocity, roughly 78 p.c of individuals picked Apple as the highest model that delivers swift efficiency in day-to-day operations. Proper behind Apple is iQOO which was the best choice of the respondents when it comes to cellphone speeds final yr.
- Coming to the rear cameras, virtually 80 p.c of Apple customers appear to be more than happy with the digital camera capabilities of their iPhones. Compared, 61.1 p.c of Nothing customers are happy with the rear cameras of their telephones whereas iQOO gained 60.9 p.c of the person picks.
- Similar to the rear cameras, Apple tops the charts when it comes to selfie high quality as 71.4 p.c of iPhone customers say they’re happy with the entrance digital camera output. Alternatively, manufacturers like Vivo and OPPO sit with 51 p.c and 48.7 p.c of person votes respectively for the given side.
- Apple iPhones proceed satisfying the customers with the show capabilities as nicely. 76.7 p.c of Apple customers are pleased with the screens of their iPhones.
- Shifting to software program, as soon as once more Apple appears to be essentially the most passable model as 80 p.c of iPhone customers appear to take pleasure in iOS and the options the software program gives.
- Whereas Apple might not value its units as aggressively as different manufacturers, it positive comes on high as essentially the most value-for-money (VFM) model per the 91mobiles‘ smartphone survey. Not far behind are iQOO and Motorola.
- What’s not in Apple’s favour is the response of iPhone customers when requested in regards to the battery backup of their telephones. Apple was ranked the bottom with solely round 50 p.c of customers claiming they’re pleased with their iPhone’s battery output.
- Lastly, it could not come as a shock however Apple can also be the model which has received essentially the most hearts of its customers as 70.1 p.c of respondents say they’re happy with their iPhone when combining all of the features.
Apple delivers the perfect service high quality
- As per the survey outcomes, 5 in 10 folks have taken their cellphone to a service centre to get it fastened or to unravel an alarming concern.
- Near 41 p.c of Apple iPhone customers appear to be happy with the service high quality provided by the model.
- Alternatively, 35.8 p.c and 31.5 p.c customers of Nothing and iQOO smartphones respectively appear to be happy with the service high quality offered to them. These numbers are marginally decrease than that of Apple’s.
Apple tops the checklist with essentially the most loyal person base
- When customers stick round with the identical firm for an extended time frame, it is a sign that the model is in the fitting path. This may also be seen within the case of Apple as 59.1 p.c of iPhone customers declare that they are going to seemingly improve to a more recent iPhone when the fitting time comes.
- That is adopted by manufacturers like Nothing, Samsung, and OnePlus which even have a good quantity of loyal customers however not as many as Apple.
- The rationale behind such nice loyalty in direction of Apple could possibly be due to the truth that the corporate has general provided passable smartphones that come on high in varied departments corresponding to show, cameras, software program promptness, and extra.
- Nevertheless, whereas Apple might have essentially the most loyal person base, the variety of customers prepared to buy an iPhone subsequent has dropped from final yr by round 20.5 p.c.
From the ultimate survey report, it’s evident that Apple has managed to ship on varied fronts corresponding to providing commendable merchandise that please the cellphone house owners, an important stage of aftersales service, and gaining the belief of customers that makes them loyal in direction of the model.
With the launch of the iPhone 15 sequence simply across the nook, Apple can be taking a look at bringing extra customers beneath its umbrella and offering them with the perfect expertise potential. In addition to that, the Cupertino large might additionally purchase an excellent chunk of the person base from the market through the festive gross sales scheduled a couple of weeks from now.